The Sozou Playbook

Customer Acquisition Journey

The end-to-end pipeline — from picking a niche to landing, building and maintaining a paying client. Each phase has its tool and its output.

01Attract
02Convert
03Deliver
1Attract

🔍 Research & Niche

Pick a niche and area worth targeting.
  • Choose a trade/service niche (roofers, plumbers, sparkies…).
  • Pick a location — e.g. Melbourne suburbs.
  • Target businesses living on inbound jobs with weak/no web presence.
Tool Market researchOut Niche + area
2Attract

🗂 Lead Generation

Build a raw list with contact + signals.
  • Scrape Google Maps: name, phone, website status, rating, reviews, address, socials.
  • Land it all in the “All Leads” sheet.
Tool Scraper → SheetOut Lead list
3Attract

✅ Qualify & Shortlist

Narrow to the highest-intent targets.
  • Filter for no website + a reachable mobile.
  • Favour solid ratings = active business.
  • Use Leads filters: No Website · Not Reached Out.
Tool Dashboard · LeadsOut Shortlist
4Attract

💬 Cold SMS Outreach

Open conversations at scale, personally.
  • Personalised SMS from your dedicated number, using each [business] name.
  • Lead with the benefit: a 24/7 AI booking system.
  • Track Reached Out & Replied.
Tool Dashboard · ComposeOut Replies
5Convert

▶️ Engage & Demo

Turn a reply into a “show me”.
  • Reply in the Inbox (two-way SMS).
  • Send a short Loom of the AI agent + the live demo site.
  • Preview at every device in the Responsive Viewer.
Tool Inbox · Demo · ViewerOut Interested prospect
6Convert

✏️ Personalise & Close

Make it real and lock the deal.
  • Offer a free custom mockup — their logo, name & colours.
  • Book a quick call; agree scope + price.
  • The personalised site sells itself: “this could be yours.”
Tool Personalised demo · CallOut Signed client
7Deliver

🔨 Build & Launch

Ship the real thing.
  • Build their branded AI booking site + agent wired to enquiries.
  • Connect their number, domain & calendar; go live.
Tool Build kit · NetlifyOut Live client site
8Deliver

🔄 Maintain & Grow

Recurring revenue + referrals.
  • Hosting, updates & AI-agent tuning on a monthly retainer.
  • Report leads booked; upsell (reviews, pages, ads).
  • Happy clients → referrals → back to the top.
Tool Retainer · ReportingOut MRR + referrals
Sozou — research → outreach → demo → close → build → maintain