Pricing
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Built for Melbourne restaurants, cafés and bubble tea shops

On $18,000 a month, the Uber Eats marketplace keeps $5,400. Uber's own webshop keeps $4,500.

That is Uber Australia's own published marketplace commission — 30% on orders Uber delivers — applied to $18,000 of monthly delivery orders (retrieved 20 July 2026). Uber publishes lower rates too: 25% through a webshop when Uber delivers, 16% on the marketplace if you do your own driving, 6% on pickup. Put your real numbers into the calculator below.

Your own ordering channel. Your own customers. One flat monthly fee — so the busier you get, the more you keep.

No commission Free to set up No lock-in 中文支援 · Cantonese & Mandarin From $198/mo ex GST
the real rates

What each one takes from you.

Every Uber rate below is published on Uber's own Australian merchant pricing page, retrieved 20 July 2026. Uber's fees are quoted ex GST.

from uber's own pricing page — the same order
30%
On an Uber Eats Marketplace order that Uber delivers
25%
The same order through a Webshop, still delivered by Uber
Put plainly: Uber itself prices the direct channel below its own marketplace. Same restaurant, same driver, same order — the only difference is where the order was placed.

† Applies to all Uber Eats merchants, not to any one category: a one-off activation fee of $700 ex GST for your first location and $350 ex GST for each additional location, plus a $200 ex GST damage fee per device. All published by Uber.

On DoorDash: DoorDash is the other major platform in Australia, at roughly 15% of the market on IBISWorld's estimate. Its commission rates are not in this table because we could not confirm them on DoorDash's own Australian pricing page, and this page only prints figures it can confirm. Check your own DoorDash merchant agreement for a comparison.

The costs that are not in the commission rate

$700 ex GST
Uber Eats activation fee for your first location — a one-off, published by Uber and deducted weekly.
$350 ex GST
Activation fee for each subsequent location, also published by Uber.
$200 ex GST
Damage fee, per device — also published by Uber.

The calculator below does not count activation fees or device fees towards your saving. Leaving them out makes the number smaller, not bigger.

your numbers

Run it on your own numbers.

Change the inputs to yours. Every line of the arithmetic is shown, so you can check it yourself.

the part that is less flattering to us

The saving comes from the commission, not the delivery. If your customers pay the delivery fee — as they already do on Uber Eats — this is a large saving. If you absorb it, it is close to a wash — and on a smaller average order it can cost you more than Webshop.

One more thing said plainly: the honest comparison is Uber's Webshop rate of 25%, not the marketplace 30%. Uber already sells a direct-ordering product, so 30% is the setup you would be leaving anyway — comparing only against it would be comparing against an arrangement you would drop regardless. Every figure below is measured against 25%.

Copy the food sales figure straight off your platform statement. That figure includes GST — how GST is handled here is spelled out below.
Slider covers $0 – $60,000. You can type up to $500,000.
Uber's pricing page says Uber Direct has no marketplace fee and is charged as a fixed fee plus a distance fee, but Uber does not publish the dollar amounts. The $10 default is only a starting estimate — replace it with a quote for your own address.
Who pays the delivery fee? The default is the customer pays — because a delivery fee is normally charged to the customer at checkout on Uber Eats (some subscription orders excepted). That makes it the like-for-like setting, not an optimistic one. Change it and every figure below, including the break-even, recomputes. Delivery itself is done by a courier — Uber Direct or similar — at the per-delivery cost you set above.
What Uber Webshop keeps at 25% — the harder comparison
$4,500
$54,000 / year
The same volume on your own channel
$802
$9,624 / year
The difference
$3,698
$44,376 a year

The workings — Uber Webshop at 25%

    The workings — your own channel

      On GST, plainly: Uber publishes its activation and device fees excluding GST, and Sozou's monthly fee is quoted ex GST — but the revenue figure on your platform statement includes GST. This calculator multiplies the number you type in and applies no GST adjustment on either side. So treat the output as an approximate comparison, not a reconciliation — the two sides are not on a like-for-like GST basis, and the gap is on the order of ten per cent. How GST credits net out on your BAS is a question for your accountant.
      On the courier: Uber's pricing page says Uber Direct is charged as a fixed fee plus a distance fee, and publishes no dollar amount. The per-delivery cost above is therefore the estimate you entered. Get a quote for your own address and put the real number in.

      one worked example

      Nothing to touch. Every line of it.

      A shop doing $10,000 a month of delivery on a $50 average order — 200 orders a month. Courier at $10 a drop, the $198 plan. Every step is written out so you can check it.

      Through a platform

      • 200 orders a month at $50$10,000
      • Uber Marketplace (30%)$3,000
      • Uber Webshop (25%)$2,500
      Every box below is measured against $2,500 — the Webshop figure, not the $3,000 marketplace one.

      Your own site + a courier — the customer pays delivery

      • Card processing, 2.2% of $12,000 (food $10,000 + the 200 × $10 delivery the customer is charged)$264
      • 30c per order × 200$60
      • Sozou$198
      • Total (5.2% of sales)$522
      You keep $1,978 a month more than Uber Webshop. $23,736 a year.

      The same shop — you offer free delivery instead

      • Card processing, 2.2% of $10,000 (the customer is no longer charged for delivery, so there is $2,000 less to process)$220
      • 30c per order × 200$60
      • Courier, 200 deliveries × $10$2,000
      • Sozou$198
      • Total (24.8% of sales)$2,478
      That is $22 less than Uber Webshop's $2,500. On $10,000 of sales, that is a wash, not a saving.The saving was the commission. It was never the delivery.

      Change one input and it goes the other way

      • $18,000 a month on a $45 average order — the calculator's own starting figures — with you absorbing delivery$4,714
      • The same month on Uber Webshop (25%)$4,500
      On those numbers your own channel costs $214 a month more.Why: a commission is a percentage of the order, a courier fee is a flat dollar amount. On a $50 order Webshop takes $12.50 and your own channel costs about $11.40. On a $45 order Webshop takes $11.25 and your own channel costs about $11.29 — you are behind before the monthly fee is even counted. The smaller your average order, the harder a flat delivery fee bites. That is not something we control, and we will not pretend otherwise.

      This example runs the same arithmetic as the calculator above, with the inputs fixed. Payment processing of 1.7–2.2% plus about $0.30 per transaction is a typical Australian estimate rather than any provider's published price, and the top of that range is used throughout. The $10 courier is an estimate — Uber publishes no dollar amount for Uber Direct. Uber's rates above are ex GST while the revenue figure includes GST, and no GST adjustment is made on either side.

      a fair question

      “Can’t I just use Uber Direct myself?”

      Uber Direct charges no marketplace commission. Why would I not just open an account myself?
      It is the right question, and the answer is straightforward. Uber Direct is the driver, not the shop. Its job is to move a bag from A to B. It does not show your menu, take the order, take the payment, or answer the customer who messages at 11pm asking whether you have anything gluten free. You can absolutely open your own Uber Direct account — you probably should. But you still need somewhere for the order to be placed.
      What Uber Direct does
      • Sends a courier to your door
      • Takes the food to the customer
      • That is the whole job
      What is still missing
      • An ordering site the customer can actually order on
      • Your menu, photos, prices and hours
      • Taking the payment
      • Someone — or something — that answers the questions, in Cantonese, Mandarin or English
      • The customer's details staying with you
      the sharper question

      “Can Uber just switch Uber Direct off?”

      If the whole plan depends on Uber's drivers, what stops Uber putting the price up or pulling the service?
      The honest answer: nothing stops them. Our read — and it is our inference, not something Uber states — is that Uber offers Uber Direct partly to put idle courier capacity to work, and partly to stay in the transaction when a restaurant goes direct anyway. That is a commercial arrangement, and Uber can change its terms — so can any courier.
      What matters is what happens next. A courier is one component of your ordering channel; a marketplace is the whole channel. A courier changing its terms is a question of what a delivery costs, not whether you still have a business online. Your site, your menu, your prices and every customer record sit with you — not with whoever is driving. If a marketplace withdraws, the channel and the customer list go with it.
      That difference is not hypothetical. When Menulog closed, restaurants did not lose a delivery method — they lost the whole channel and the customers inside it, on the same day. Swapping a courier is a Saturday afternoon's work. Rebuilding a channel is starting again.
      None of this is a criticism of Uber. Uber Direct is a sensible product and we expect most restaurants to use it. The argument is only about which parts of your business ought to be replaceable.
      what you get

      Not a platform. Your own shop.

      🧾

      Your own ordering site

      Your menu, your photos, your prices, your name. Customers order on your site — not on a page listing twenty competitors beside you.

      💬

      A concierge that speaks their language

      An AI concierge answers questions about the menu, hours, parking, allergens and big-table bookings in Cantonese, Mandarin and English — day or night.

      📅

      Bookings

      Customers pick a table time on your own site instead of ringing during your busiest hour.

      🗣️

      A dashboard you run by speaking Cantonese

      Change a price, a dish or your opening hours by speaking. It reads the change back to you in Chinese and English, and only applies it once you confirm.

      🚚

      Delivery (Uber Direct)

      Connecting Uber Direct white-label courier pickup into your ordering flow is part of what every plan covers. Said plainly: the courier flow currently runs as a demonstration, not against live orders — we connect it to your own Uber Direct account as part of your setup.

      🔐

      Your customers stay yours

      Names, phone numbers, order history — held by you. Nobody can switch them off overnight, because they were never rented.

      pricing

      Flat monthly fee. Free to set up.

      The prices are on the page. Every plan includes the concierge, the ordering site, bookings and the dashboard — the only difference between tiers is phone minutes. No core feature is held back.

      Starter
      $198 /mo ex GST
      Free to set up
      100 phone minutes a month
      • Your own ordering site
      • AI concierge (Cantonese, Mandarin, English)
      • Bookings
      • Cantonese-speaking dashboard
      • Uber Direct delivery — connected to your own account at setup *
      • Hosting, updates and upkeep
      Talk it through →
      Our pick for most restaurants
      Growth
      $398 /mo ex GST
      Free to set up
      300 phone minutes a month
      • Everything in Starter
      • More phone answering, for a phone that rings all service
      • More frequent menu and content updates
      Talk it through →
      Full
      $698 /mo ex GST
      Free to set up
      1,000 phone minutes a month
      • Everything in Growth
      • Enough phone time for all-day call volume
      • Priority support
      Talk it through →

      More than one venue? $98 per month for each additional venue. Six venues on Full — $698 plus five at $98 — comes to $1,188 a month.

      Flat, not a percentage. At 200 orders a month, $198 works out to about $0.99 an order. On Uber's own published Webshop rate of 25%, a single $45 order costs $11.25 in commission alone. The gap widens the busier you get, because a flat fee does not move with your takings.

      * On delivery: the courier flow currently runs as a demonstration, not against live orders. We connect it to your own Uber Direct account as part of your setup, and Uber's per-drop fees are paid by you or your customer directly to Uber, not through Sozou.

      Terms: setup is free. The monthly fee is month to month, with no minimum term and no exit fee — you can stop at the end of any month.

      Prices in AUD and quoted ex GST. These are Sozou's fees and do not include your own payment processing or courier costs.

      sources

      Every figure traceable.

      Where these numbers come from

      • merchants.ubereats.com/au/en/pricingprimary
        Uber Eats Australia merchant pricing — Marketplace: 30% when Uber delivers, 16% self-delivery, 6% pickup. Webshop: 25% when Uber delivers, 6% self-delivery, 6% pickup. Activation $700 ex GST for the first location and $350 ex GST for each subsequent one, deducted weekly; $200 ex GST damage fee per device. The same page describes Uber Direct as carrying no marketplace fee and being charged as a fixed fee plus a distance fee, but publishes no dollar amount — so neither does this page. Retrieved 20 July 2026.
      • newsroom.justeattakeaway.com — Just Eat Takeaway.com ceases operations in Australiaprimary
        The official announcement from Menulog's parent company — Menulog stopped accepting orders from midnight on Wednesday 26 November 2025, around 120 employees were affected, and the company had operated in Australia for close to two decades. Retrieved 20 July 2026.
      • IBISWorld market-share estimates, via news coveragereported
        Menulog at around 24% of the Australian market, Uber Eats around 54% and DoorDash around 15%. These are IBISWorld estimates as reported by Bloomberg and ACS Information Age in November 2025 coverage of the Menulog closure. No link is given because the figures come from news reporting of an IBISWorld estimate rather than a public IBISWorld page — which is why this page always words them as estimates.
      • Payment processing — typical Australian ratesindustry estimate
        The calculator uses payment processing of roughly 1.7–2.2% plus about $0.30 per transaction, and takes the top of that range so the direct-channel side is not flattered. These are typical Australian rates rather than any one provider's published price — check the rate on your own merchant facility.
      • oddle.me — own website vs Uber Eats & DoorDash (Australia)competitor
        Metro courier cost commonly quoted at $8–12 per delivery, which is why the calculator's default sits at $10. Note: Oddle is a competitor selling the same own-your-channel argument, so its published figures favour that case. On this page the number is only an editable default, not a statement of fact.
      Figures checked 20 July 2026. Platform rates change. The figures on this page come from the public sources above and are not a substitute for your own agreement — please confirm the rates against your own merchant agreement and statements.

      Every platform rate quoted on this page comes directly from Uber's own Australian pricing page, linked above. Where a figure exists only in third-party reporting and cannot be confirmed on the platform's own site, it is labelled as an estimate, the source is named, and any interest that source has in the argument is stated. Figures we could not confirm are simply not on this page.

      Fifteen minutes, and your own numbers.

      I will walk through this with your last platform statement in front of us. If the numbers do not work for your volume, I will tell you so. We can do it in Cantonese.

      Book a 15-min demo →